True Sound Records - Brand Identity Design
This project was used as an exercise to create a fully flushed out brand identity. True Sound Records is a shop and venue that cultivates a community where music enthusiasts can discover, buy and share their love for vinyl records.
36 concepts were made and one design was chosen and went through rounds of revisions.
This badge style of logo was chosen for it’s expanding-like movement. The objective of the revision was to simplify the design while keeping the same movement.
Three logo variations were created: a badge logo, a word mark, and an icon logo.
Real-world examples of social graphics and direct-to-mail postcards that follows the brand identity guidelines.